The e-auction for the broadcast rights for the 2023-2027 cycle began on June 12
These were the major contenders:- Zee Group- Sony Pictures- Viacom-led JV- Disney+Hotstar
The rights have been split into four categories.
- Package A (TV rights, India)- Package B (digital rights, India)- Package C (non-exclusive digital rights, India)- Package D (TV & digital rights, world)
Disney+ Starwon the rights for the TV broadcast, or Package A
The winning bid wasRs 23,575 crore, Rs 57.5 crore per match
Viacom 18 won the rights for the digital broadcast, or Package B
The winning bid wasRs 20,500 crore,Rs 50 crore per match
The IPL media rights value for the 2023-2027 cycle has been sold for
Rs 44,075 crores
for 410 matches
Previously, the TV and digital rights for 2017-2022 were held by
Disney+ Star
who paidRs 16,347.5 crore
The media package has seen a growth rate of over
2.5x
making IPL the world'ssecond mostlucrative sports league ($13.5m per match) in terms of broadcasting, after NFL ($17m per match)
The auction isn't over yet,
with the bidding for Package C and Package D currently in progress